Rimmel London has announced British model and actress Cara Delevingne as its latest brand ambassador. Stepping into the new role, Delevingne shares, “I’m honoured to be working with Rimmel. It’s the first make-up brand I was introduced to as a teenager. I’m a London girl through and through and Rimmel truly captures and represents the city’s edgy, cosmopolitan beauty styles.” Celebrating her role as brand ambassador, Delevingne will be taking part in Snapchat’s first press conference on April 15, 2016. Fans can submit potential questions for the conference by using the hashtag #RimmelxCara on social media.
Discussing why Delevingne is the perfect brand ambassador, Coty chief marketing officer of colour cosmetics Johanna Bussinelli explains, “Cara Delevingne is the perfect embodiment of the trend-setting Rimmel brand and its edgy, streetwise personality. With her bold, modern look, fierce fashion sense and confident stance that true beauty comes from within, Cara is globally admired for her individuality and self-expression.” Bussinelli continues, “She will be a powerful addition to the brand, inspiring a new generation of women and showcasing a different facet of the eclectic London look.”
Rimmel London vice president of global marketing Montse Passolas adds, “Cara Delevingne’s striking look and unique sense of style mean she’s the personification of Rimmel cool. With her prodigious talents and fearless spirit, she’s a true inspiration to young women everywhere. Cara also has a huge online presence and social media following, through which Rimmel can reach out and talk to our core consumers. She is an iconic British ambassador and a fantastic partner for the brand.”
Cara Delevingne for Saint Laurent Campaign
Although Cara Delevingne may be drawn to the allure of tinseltown, starring in the upcoming movie Suicide Squad, she hasn’t turned her back on modeling. Most recently, Cara fronted one of Hedi Slimane’s last Saint Laurent advertising campaigns. The British model and actress donned looks from the brand’s fall-winter 2016 couture collection.