Alexander Wang Fall 2010 Campaign | Abbey Lee Kershaw by Craig McDean

August 17, 2010

Alexander Wang Fall 2010 Campaign | Abbey Lee Kershaw by Craig McDean

Going viral for his mainline collection, Alexander Wang launched its fall 2010 inspiration video last week featuring Abbey Lee Kershaw filmed by Craig McDean. Likewise, the campaign images are stills from the film which was shot in an abandoned New York City building. With art direction by Fabien Baron and styling by Karl Templer, the video and images bring together the unique elements of wind, home, movement and stillness.

Alexander Wang Fall 2010 Campaign | Abbey Lee Kershaw by Craig McDean
Alexander Wang Fall 2010 Campaign | Abbey Lee Kershaw by Craig McDean
Alexander Wang Fall 2010 Campaign | Abbey Lee Kershaw by Craig McDean

*Photos courtesy of Alexander Wang

Additional Credits:
Casting: Anita Bitton / The Establishment
Hair: Orlando Pita
Make-up: Mark Carasquillo

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