Family Matter – For Givenchy’s spring 2013 campaign, Riccardo Tisci tapped model Maricarla Boscono and her daughter Marialucas. Now for fall 2013, the label enlists another fashion family–superstar stylist Carine Roitfeld and her daughter Julia Restoin Roitfeld. The mother and daughter pose for Mert & Marcus in the autumn advertisements which also star Amanda Seyfried and Dalianah Arekion.
Amanda’s Givenchy Moment – After being named the face of the brand’s “Very Irresistible” fragrance, Amanda Seyfried stars in the fall 2013 campaign from Givenchy. The American actress poses for Mert & Marcus wearing a moody expression and the new season’s bold prints. Models Dalianah Arekion (pictured above) and Mariano Ontaño also appear in the campaign as well as Carine Roitfeld (who also styled the fall advertisements) and her daughter Julia Restoin Roitfeld. (WWD)
Dark Glamour – Model Daria Strokous lands her first Gucci campaign with the Italian label’s pre-fall 2013 advertisements. The Russian beauty poses for Mert & Marcus’ lens in classic silhouettes styled by W Magazine’s Edward Enninful. Hair stylist Luigi Murenu and makeup artist Tom Pecheux are on beauty for the new campaign.
Water Beauty – Following up the campaign for the original Dahlia Noir fragrance released in 2011, Givenchy delivers an advertisement for Dahlia Noir L’Eau–a new, more fresh and livlier scent. Givenchy muse Mariacarla Boscono fronts the campaign, looking ethereal yet mysterious in an image photographed by Mert & Marcus.
Pool Glamour – Ever the picture of glamour, model Eva Herzigova poses in the spring 2013 campaign from shoe designer Brian Atwood posing cleverly in nothing else save the season’s flashy heels. Photographed by Mert & Marcus with creative direction by Giovanni Bianco, Eva wows in the poolside images.
Vogue First – Finnish model Suvi Koponen lands her first Vogue Paris cover with the publication’s March issue. Photographed by Mert & Marcus, the blonde poses in an oversized hat and silk shirt.
Red Vixen – Edita Vilkeviciute stars in the spring 2013 campaign from Italian label Patrizia Pepe. The blonde beauty smolders in a mix of casual tees, leather pants and vibrant prints photographed by Mert & Marcus.
Behind the Mirror – DSquared2 designers Dean and Dan Caten star in the official campaign film for their label’s spring 2013 campaign. Filmed by Mert & Marcus, the twins star in a black and white ode to Alfred Hitchcock with an androgynous, gender bending twist.
Stella’s Play House – Stella McCartney once again taps Natalia Vodianova for her latest campaign for the spring 2013 season. Vodianova, who has posed for the brand several times now, was photographed by Mert & Marcus in oversized styrofoam cutouts. The Russian model poses like a doll in the designer’s sportswear luxe looks.
A Simple Plan – Following a preview earlier this month, we have a look at the complete campaign for Gucci’s spring 2013 collection. Models Anja Rubik, Karmen Pedaru and Clément Chabernaud pose in simple studio images photographed by Mert & Marcus, who have shot Gucci’s ready-to-wear campaigns since the spring 2010 season. The new season is all about color and prints as shown by the focus on jewel tones and psychedelic prints.