Louis Vuitton has unveiled its Cruise 2024 campaign featuring a captivating blend of historical finesse and contemporary edge. The advertisements, set against the serene expanse of Lake Maggiore, feature a stellar cast, including British actress Emma Laird and models Chu Wong, Ida Heiner, Mica Arganaraz, and Valentina Castro.
The Louis Vuitton cruise 2024 collection, captured by Jamie Hawkesworth and styled by Marie-Amélie Sauvé, presents a striking contrast: Baroque-inspired details intermingle with the practicality of sportswear, creating a narrative that is both romantic and grounded.
Louis Vuitton Cruise 2024 Campaign
The collection’s narrative is one of romance interwoven with modern femininity with pastel colors and dresses fit for tea party attire. Nicolas Ghesquière, the creative director behind the designs, has skillfully blended iridescent sequins, botanical prints, and technical materials to craft silhouettes that are both innovative and timeless.
A spotlight shines on the GO-14 bag, reimagined for the cruise 2024 season. Its quilted fabric and ethereal hues are a nod to the splendor of Lake Maggiore, offering a dreamy accessory option that complements the collection’s pastel tulle evening wear, which glistens in the golden hour light.
Emma Laird, known for her roles in Mayor of Kingstown and A Haunting in Venice, embodies the spirit of the collection in two standout looks. She first appears in a radiant yellow dress with puff sleeves and a full skirt, paired with a monogrammed handbag in a shell silhouette—a grounded contrast to the shimmering fabric.
In her second look, Laird sports a sweater with sheer stripes alongside the iconic GO-14 bag, showcasing the versatility of the collection. Louis Vuitton continues to build on its legacy of innovation, following the LV Ski collection and the fall 2023 bags campaign.
By juxtaposing ethereal romanticism with contemporary accents, the season is a testament to Ghesquière’s visionary approach to fashion.