In the heart of Paris, where the Eiffel Tower casts its shadow, and the Seine River whispers secrets, Louis Vuitton unveils its fall-winter 2023 bag ad campaign. It is a star-studded affair featuring brand ambassadors HoYeon Jung, Léa Seydoux, and Deepika Padukone, along with actress Elaine Zhong.
Louis Vuitton Bags Fall 2023 Campaign
Photographed by Ethan James Green, the Louis Vuitton fall 2023 bags are dynamic, as well as the accompanying film. HoYeon Jung offers a poetic insight into the campaign’s theme, stating, “Time is action. Speed, destination. Each day presents a new dynamic.”
Her words echo with the backdrop of iconic Parisian landmarks, from the Eiffel Tower to the Pont Alexandre III. These settings are symbolic of the brand’s enduring relationship with the City of Lights.
The GO-14 bag, named in homage to artistic director Nicolas Ghesquiere’s inaugural October 2014 Louis Vuitton show, steals the limelight. It’s a quilted masterpiece available in various sizes, adorned with glittering chain straps that echo the city’s twinkling skyline. The Capucines bag, another showstopper, is celebrated for its structured elegance and clean lines, a nod to the handbag brand’s legacy of craftsmanship.
This project doesn’t exist in isolation. It’s a follow-up to the brand’s fall 2023 campaign featuring Emma Stone and the recent launch of its Idylle Blossom jewelry collection. Each campaign is a chapter in Louis Vuitton’s ongoing story, a tale woven not just through leather and fabric but through time and space.