In Between – After unveiling its print advertisements last month, Calvin Klein Underwear releases a thirty second television spot featuring the face of fall 2013–supermodel Christy Turlington. Mario Sorrenti shot the American model on location in Vieques, Puerto Rico. In the video, Christy is the ever the picture of allure in the brand’s Underwear Essentials captured in black and white.
T Craziness – Alexander Wang teamed up with “Jawbreaker” director Darren Stein for a social experiment. Unsuspecting fans were invited to a secret event for fall 2013 T by Alexander Wang collection. In a video message from the designer, it was revealed that they could get free clothes from the T by Alexander Wang collection. Everything was free to grab and like expected, mayhem ensued. Watch the film to see people going bananas over Wang’s clothes.
Where Beauty Begins – After revealing the beauty campaign last month, Chanel shares a video spot starring Chanel Cosmetics face Diane Kruger. The actress and style star exudes ease and self-confidence in a film showing her doing everyday things such as walking the city streets, chatting at a cafe and posing on the beach.
L’Agent – For the launch of Agent Provacateur’s new diffusion line, L’Agent, the lingerie brand taps Spanish actress Penelope Cruz to direct the official campaign film. The video shows a seductive fantasy featuring Irina Shayk and leading man Miguel Angel. Angel puts on his L’Agent sunglasses and sees the world with lingerie-clad women. “The campaign film was very personal and important for me. It was the first time that I directed and it was a very interesting experience. They gave me all the freedom and I was able to tell the story I wanted to tell,” Cruz says about the sexy video.
Fall Fantasy – Prada has released its Real Fantasies film for the fall-winter 2013 season made in collaboration with creative team AMO. The men and women shows overlap in the video which runs for a little over two minutes. Artwork for the film was created once again by Lok Jansen and Jeroen Koolhaas. In the surreal project, film noir mystery is juxtaposed with everyday elements as we see the autumn collection in a unique light.
Summer Hair Care – Garnier Fructis Style shows us how to get no frizz hair, an easy updo and the twisted bun with these quick video tutorials featuring their products. Who doesn’t want new hair styles to try during the summer or sleek and shiny hair after a wash? Check out the three videos above.
The Many Faces of Lanvin – Starring the faces of its fall campaign, Lanvin releases an accompanying film to go with its print advertisements. Edie Campbell explores six sides of her imaginary self, portraying the diversity of the Lanvin woman in the quick-paced video featuring voiceovers to go along with imagery of the autumn season’s clothes.
Gisele for Pantene – Following up the announcement of her recent role as ambassador, Gisele Bundchen stars in a new video for Pantene. The Brazilian model brings her natural and fresh look to the haircare brand with a video featuring the slogan–”New Hair, New You”. Gisele certainly looks amazing with her wavy coif and sheer dress.
Downtown Beauty – Following up the print advertisement, Calvin Klein releases a film for its new fragrance “Downtown Calvin Klein” starring Academy Award-nominated actress Rooney Mara. The dark-haired beauty is directed by David Fincher in a cinematic portrayal of a young and contemporary woman’s life. “DOWNTOWN Calvin Klein is a fragrance for women that live by their own rules,” says Catherine Walsh, Senior Vice President, American Fragrances, Coty Prestige.
Rihanna x River Island – For her second collaboration with UK retailer River Island, pop megastar Rihanna gets inspired by her own style for an 80s influenced collection featuring cool autumn style. The line includes denim leathers, metallic, tartan, simple tees and camouflage prints as well as bomber jackets. For accessories, the line offers beanies, cropped hoodies. The line ranges from £10 for the ‘Riri” Underwear to £200 for the embossed leather jackets.