Victoria’s Secret Adaptive: See the Game-Changing Line

Joanna Elizabeth


Published October 17, 2023


Updated November 2, 2023

Bri Scalesse Victoria's Secret Adaptive Lingerie 2023 Ad Campaign
Bri Scalesse stars in Victoria’s Secret Adaptive 2023 advertising campaign. Photo: Yulia Gorbachenko

In a groundbreaking move that’s redefining the landscape of fashion inclusivity, Victoria’s Secret and PINK have unveiled their first-ever adaptive intimates collections, aptly named VS & PINK Adaptive. This comes on the heels of their recent ventures, including the buzzworthy The Tour ’23 campaign and a foray into the beauty sector with a haircare line.

Victoria’s Secret Adaptive 2023 Campaign

Michelle Colon Victorias Secret Adaptive Lingerie 2023 Ad Campaign
Michelle Colon poses in Body by Victoria Adaptive Perfect Coverage Front Close Bra & Bikini. Photo: Yulia Gorbachenko

The collections are a collaborative effort with GAMUT Management, a pioneering consulting and talent management firm that champions the needs of people with disabilities. This partnership has earned Victoria’s Secret and PINK the coveted GAMUT Seal of Approval™—a certification that’s as rare as it is meaningful, signifying the brand’s authentic commitment to inclusivity in both development and marketing.

Paula Carozzo Victorias Secret Adaptive Lingerie 2023 Ad Campaign
Paula Carozzo models Victoria’s Secret Pink Adaptive Magnetic Front Close Lightly Lined Bra & Bikini. Photo: Yulia Gorbachenko

What sets these collections apart is the attention to detail. The development process was far from a solitary endeavor. It was a communal tapestry woven from the direct feedback of people with disabilities. Through wear tests, focus groups, and feedback panels, the brands have crafted products that are not just adaptive but also fashionable and comfortable.

The adaptive collections extend Victoria's Secret's popular lines, making fashion-forward comfort accessible for women with disabilities.
The adaptive collections extend Victoria’s Secret’s popular lines, making fashion-forward comfort accessible for women with disabilities. Photo: Yulia Gorbachenko

Janie Schaffer, Chief Design Officer at Victoria’s Secret, couldn’t contain her enthusiasm: “Having VS and PINK Adaptive available in both Victoria’s Secret and PINK’s most popular collections is incredible.” Lydia Smith, Chief Diversity Officer at Victoria’s Secret, echoed this sentiment, emphasizing that women with disabilities were instrumental in bringing the lingerie collections to life.

The adaptive lines are an extension of the brand’s popular collections—Body by Victoria and PINK’s Wear Everywhere. They feature magnetic closures, sensory-friendly fabric, and fully adjustable straps, among other thoughtful modifications. With prices ranging from $16.50 to $49.95 and sizes available in cups B-G and bands 32-44, the collections are as accessible as they are stylish.

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