Naomi! Adriana! Hailey! Victoria’s Secret The Tour ’23 Teaser

Joanna Elizabeth

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Published September 7, 2023

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Updated September 9, 2023

Naomi Campbell Victoria's Secret The Tour 2023 Ad Campaign
Naomi Campbell stars in Victoria’s Secret: The Tour 2023 campaign. Photo: Carlijn Jacobs

Prepare to toss out all your preconceived notions about what a fashion show could be. Victoria’s Secret is back with “The Tour” — a reimagined fashion extravaganza now evolved into a feature-length film. But that’s not all; the ad campaign promoting this revolutionary spectacle is out with striking visuals.

Victoria’s Secret The Tour 2023 Campaign

Stepping in front of the lens for this campaign is an awe-inspiring roster of models and talent like Adriana Lima, Adwoa Aboah, Candice Swanepoel, Devyn Garcia, Gigi Hadid, Hailey Bieber, Imaan Hammam, Julia Fox, Lila Moss, Lily Aldridge, Naomi Campbell, Paloma Elsesser, Sora Choi, Steph Shiu, Sui He, and Valentina Sampaio.

Lila Moss Victorias Secret Tour 2023 Ad Campaign
Lila Moss takes the stage in a white wedding dress for Victoria’s Secret The Tour 2023 campaign. Photo: Carlijn Jacobs

Behind the camera is leading photographer Carlijn Jacobs. All of this comes hot on the heels of Victoria’s Secret’s recent Icon Collection campaign, ensuring that 2023 is the year Victoria’s Secret stamps its mark on fashion.

Imaan Hammam Victorias Secret Tour 2023 Ad Campaign
Imaan Hammam wears a chic look for Victoria’s Secret’s The Tour promotional. Photo: Carlijn Jacobs

The ambitious venture will provide a platform for a new generation of global female trailblazers, inviting artists to bring their own spin to collections from four vibrant cities — Bogota, Lagos, London, and Tokyo. These women are more than just artists; they are the voices and visions driving our global culture.

Gigi Hadid Victorias Secret Tour 2023 Ad Campaign
Gigi Hadid shines in gold for Victoria’s Secret The Tour 2023 campaign. Photo: Carlijn Jacobs

Directed by an ensemble of artistic minds, this film will offer viewers a backstage pass, an all-access glimpse into the craft, and intimate stories of 20 innovative global creatives. These are the disruptors and the dreamers, converging from fields as varied as fashion, film, music, and visual arts.

Hailey Bieber Victorias Secret Tour 2023 Ad Campaign
Hailey Bieber shines in a slip dress for Victoria’s Secret’s The Tour 2023 ad. Photo: Carlijn Jacobs

They will be defining the future of the brand, adding dimensions and depths to the Victoria’s Secret legacy. Look out for The Tour on Amazon Prime on September 26th.

Adriana Lima Victorias Secret Tour 2023 Ad Campaign
Adriana Lima wears daring lace for The Tour 2023 image from Victoria’s Secret. Photo: Carlijn Jacobs
Julia Fox Victorias Secret Tour 2023 Ad Campaign
Julia Fox wears custom look from Lagos-based designer Bubu Ogisi. Photo: Carlijn Jacobs
Sui He wears custom look by VS20 London-based Designer Supriya Lele.
Sui He wears custom look by VS20 London-based Designer Supriya Lele. Photo: Carlijn Jacobs
Candice Swanepoel Victorias Secret Tour 2023 Ad Campaign
Candice Swanepoel stars in Victoria’s Secret: The Tour 2023 campaign. Photo: Carlijn Jacobs
Sora Choi Victorias Secret Tour 2023 Ad Campaign
Sora Choi fronts The Tour ’23 promotional for Victoria’s Secret. Photo: Carlijn Jacobs

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