NewJeans: The KPop Phenomenon Covers Highsnobiety

Joanna Elizabeth


Published May 27, 2023

NewJeans Highsnobiety 2023 Cover
NewJeans on Highsnobiety 2023 Limited Edition cover. Photo: Park Sangjun

NewJeans, the rising stars of KPop, are making waves with their recent cover feature on Highsnobiety. With a nostalgic nod to the Y2K era, their blinged-out cover lines capture the attention of fashion fans worldwide. This remarkable achievement marks the group’s first international cover, solidifying their growing global presence.

The members of NewJeans, namely Hanni, Minji, Danielle, Haerin, and Hyein, exude effortless style in the accompanying photoshoot captured by Park Sangjun. Showcasing their individuality, they don casual yet undeniably cool looks that resonate with their youthful fan base.

NewJeans Highsnobiety 2023 Photoshoot

Hanni NewJeans Highsnobiety 2023 Photoshoot
Hanni of NewJeans wears blinged-out makeup and a nail look. Photo: Highsnobiety / Park Sangjun

A team of skillful stylists, including Woori Lim, Sharon Park, and Yoo Na Kim, collaborates to curate the perfect ensembles for these budding fashion icons, including cropped hoodies, denim jackets, and baggy pants. In fact, Hanni recently appeared in the Gucci Horsebit 1955 campaign.

Hyein NewJeans Highsnobiety 2023 Photoshoot
Hyein of NewJeans poses in an all-black outfit. Photo: Highsnobiety / Park Sangjun

In an enlightening conversation with YJ Lee, NewJeans takes us on a journey through their meteoric rise. They candidly discuss their creative process, delve into their personal style preferences, and offer a glimpse into their inspiring vision for the future.

According to Hyein, the decision to name their fan club “Bunnies” stems from their perception of their fans as their closest companions. The endearing name “Bunnies” not only evokes a sense of cuteness but also carries an alternative nickname, “tto-kki,” which translates to “bunny” in Korean. This endearing choice reflects the close bond they share with their fans, emphasizing the warmth and affection within their fandom.

Minji NewJeans Highsnobiety 2023 Photoshoot
Minji of NewJeans takes the spotlight. Photo: Highsnobiety / Park Sangjun

Minji explains that the name NewJeans embodies the idea of a fresh pair of jeans while also representing the timeless appeal of this fashion staple. They aim to create music that seamlessly blends contemporary elements with classic influences, aligning with the dual nature suggested by their name.

As we delve further into the world of KPop, it’s impossible to overlook the recent Vogue Japan cover featuring Jennie from the popular group BLACKPINK. With each passing moment, the influence and magnetism of KPop continue to dominate the fashion realm.

Haerin NewJeans Highsnobiety 2023 Photoshoot
Haerin of NewJeans rocks a cropped hoodie look. Photo: Highsnobiety / Park Sangjun
Danielle NewJeans Highsnobiety 2023 Photoshoot
Danielle of NewJeans shows off cropped denim jacket and ripped shirt. Photo: Highsnobiety / Park Sangjun
NewJeans Highsnobiety 2023 Photoshoot
NewJeans is a KPop group taking over fashion. Photo: Highsnobiety / Park Sangjun
NewJeans shows off trendy looks for the photoshoot.
NewJeans shows off trendy looks for the photoshoot. Photo: Highsnobiety / Park Sangjun

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