Penélope Cruz & Brad Pitt Are Iconic in Chanel Handbag Ad

Joanna Elizabeth

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Published March 27, 2024

Penelope Cruz Chanel Iconic Handbag 2024 Ad
Penélope Cruz and Brad Pitt pose for Chanel Iconic handbag 2024 ad campaign. Photo: Inez & Vinoodh

Chanel’s 2024 campaign for its Iconic Handbag enlists the magnetic allure of Penélope Cruz alongside Brad Pitt, offering a theme of elegance and laid-back luxury. Captured by the acclaimed Inez & Vinoodh, the black and white ads echo the timeless romance of the 1966 classic “A Man and A Woman,” with scenes unfolding in a Deauville hotel restaurant.

Penélope Cruz for Chanel Iconic Handbag 2024 Ad

Penélope Cruz exudes chic beside Brad Pitt in the 2024 Chanel Iconic handbag campaign.
Penélope Cruz exudes chic beside Brad Pitt in the 2024 Chanel Iconic handbag campaign. Photo: Inez & Vinoodh

The imagery conjures a tale of blossoming affection as Penélope and Brad exchange glances that suggest an unfolding romance. The iconic Flap bag from the luxury purse brand takes the spotlight, its quilted texture and shimmering hardware making a statement.

Actors Penélope Cruz and Brad Pitt walk the beach for Chanel's Iconic handbag ad.
Actors Penélope Cruz and Brad Pitt walk the beach for Chanel’s Iconic handbag ad. Photo: Inez & Vinoodh

The setting is one of quiet opulence, with Rianne van Rompaey serving as the observing waiter. Style choices are understated yet impactful. Penélope is the epitome of chic in a turtleneck knit, continuing from her previous role in Chanel’s J12 watch campaign and a dramatic change from her leather-clad V Magazine look.

Penélope Cruz takes a glance over the menu with Chanel's iconic Flap bag as the centerpiece with Brad Pitt.
Penélope Cruz takes a glance over the menu with Chanel’s iconic Flap bag as the centerpiece with Brad Pitt. Photo: Inez & Vinoodh

Brad complements her in a v-neck sweater layered over a crisp collared shirt, bringing a relaxed sophistication. Whether side by side in a sportscar or sharing a moment at a table, their combined star power is palpable.


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