H&M Summer 2023: From Swimwear to Going Out Style

Joanna Elizabeth


Published May 15, 2023

HM Summer 2023 Campaign
Rebecca Leigh Longendyke stars in H&M Summer 2023 campaign. Photo: H&M

H&M is ready to transport us to sun-soaked shores with its summer 2023 collection campaign. Embarking on a sandy escapade, models Rebecca Leigh Longendyke and Mona Tougaard effortlessly embody the essence of beachy bliss as they flaunt a chic array of swimwear, crochet creations, radiant jewelry, and trendy sandals.

H&M Summer 2023 Collection

To complete the ensemble, one cannot overlook standout shades, with the mirrored sunglasses taking center stage in a shield-inspired silhouette. Mark your calendars, as this collection will be available in H&M stores worldwide and on HM.com starting May 18th.

Fluid silhouettes stand out for the H&M summer 2023 collection.
Fluid silhouettes stand out for the H&M summer 2023 collection. Photo: H&M

In addition to swimwear, H&M summer 2023 unveils a multifaceted assortment that extends far beyond the shoreline. Linen suits bring a touch of timeless elegance, while satin pieces exude a touch of luxury. And let’s not forget the chic coverups, which effortlessly transition from beachside lounging to a sophisticated evening rendezvous.

HM Bikini Summer 2023
Rebecca Leigh Longendyke rocks a bikini on the beach for H&M summer 2023 collection. Photo: H&M

H&M’s captivating summer offerings mark yet another chapter in their fashion journey. With noteworthy collaborations such as Mugler x H&M and their breezy spring 2023 collection, H&M continues to capture headlines, leaving fashion lovers eagerly anticipating their next move. Additionally, their Limited Edition line showcases statement looks that truly command attention.

HM Beach Outfit Summer 2023
Mona Tougaard stars in H&M Summer 2023 campaign. Photo: H&M

Eliana Masgalos, the Concept Designer at H&M, sheds light on the inspiration behind the summer collection in a press release. They reveal that the summer collection draws its inspiration from extended sunlit days gracefully transitioning into radiant evenings. The emphasis lies on relaxed yet refined ensembles, elevated by dazzling accents, a stylish color scheme, and a strong focus on suiting.

HM Crochet Summer 2023
Crochet creations take center stage as H&M brings boho vibes to the summer fashion scene. Photo: H&M
HM Summer Mirrored Sunglasses 2023
H&M’s mirror sunglasses steal the show, channeling a shield-inspired silhouette for ultimate summer cool. Photo: H&M

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