Hailey Bieber returns as the face of Jimmy Choo’s spring 2022 campaign. Photographed in Los Angeles by Pierre-Ange Carlotti, the blonde channels effortless cool in each shot. The new season spotlights shoes and bags are perfect for going out or just looking glam at home.
Jimmy Choo Spring 2022 Campaign
Continuing with its Time to Dare theme designs like the oversized Varenne tote, lime green Bing sandals, and Oriel boot stand out. Styled by Ilona Hamer, Hailey also wears casual tees, leather skirts, and sparkling accessories. Finishing her look, hairstylist Jen Atkin works on her polished tresses with neutral makeup by Lisa Storey.
Hailey also previously appeared in the brand’s fall and winter 2021 advertisements. This season, she stars in a film showcasing panoramic views of the City of Angels as well as close-ups of must-have styles. Terence Connors directed the video. “Introducing Spring 2022: TIME TO DARE in the new season collection starring Hailey Bieber. Refresh and reset in new colors and textures,” the brand shares.