A much-anticipated campaign starring Jennifer Lopez, Kōki, Jeremy Lin, and Michael B. Jordan from Coach for Fall 2021 has finally been released. The overall theme this season centers around friends and joy, two welcome topics in consideration of the long pandemic.
Coach’s vibrant campaign for this fall, photographed by Renell Medandro, aims to promote their new collection that includes the Hitch Backpack and Tate and Soft Tabby bags alongside other exciting items.
Jennifer Lopez, one of the biggest names in America’s film industry, is amongst the ambassadors for the new collection and sports a beautiful red dress. When speaking about this year’s theme, she says, “When I’m with my friends, we don’t always know what will happen next. We’re just hanging out and taking it as it comes. Just knowing that people are out there and they’re doing things, it’s encouraging—it’s optimistic, and it’s spontaneous.”
Coach Fall 2021 Campaign
Another famous figure supporting the campaign is model and songwriter Kōki, photographed with an enormous dog and a brilliant smile. For her, friends are “special people who support each other.”