Calvin Klein is kicking off its fall 2024 campaign with a bang, enlisting the star power of actor Greta Lee for its latest underwear collection. In her first-ever ad for the iconic brand, Lee is photographed and directed by the renowned Mert Alas.
Greta Lee for Calvin Klein Fall 2024 Ad
For the film, she showcases her moves to the upbeat tune of “We Got the Beat” by The Go-Go’s. The campaign’s inspiration of authenticity, empowerment, and sensuality shines through as Lee exudes confidence and self-assurance.
Styled by Emmanuelle Alt, she rocks designs like the Modern Cotton Lace, Tonal Logo styles, and Sheer Marquisette’s all-over lace lingerie. They are effortlessly paired with denim and casual tees.
What makes this campaign truly special is the personal connection Lee felt with the project. “Being a part of this campaign means a lot to me because I was able to truly show up as myself and lean in to a side of myself that I’ve never shown before,” she reveals.
