Alanis Morissette Revives 90s Style in Gap Holiday 2023 Ad

Joanna Elizabeth


Published October 24, 2023

Alanis Morissette Gap Holiday 2023 Ad Campaign
Alanis Morissette stars in Gap’s holiday 2023 advertising campaign. Photo: Gap

Gap has officially kicked off the holiday season with its 2023 advertising campaign, aptly named “Gifted.” This campaign leans into the spirit of originality and authenticity. The campaign features a star-studded lineup that includes Grammy-Award-winning musician Alanis Morissette, body-positive model Sabina Karlsson and her family, and Swedish model Elsa Hosk with her daughter Tuuli.

Gap Holiday 2023 Campaign

Sabina Karlsson and her family wear plaid pajamas for the holiday campaign from Gap.
Sabina Karlsson and her family wear plaid pajamas for the holiday campaign from Gap. Photo: Gap

They’re joined by folk artist Diana Gordon, cookbook author Radhi Devlukia, her husband, podcaster Jay Shetty, and Japanese model and TV personality Rola. The Gap holiday 2023 campaign is a curated selection of the American brand’s holiday essentials designed to make the season both stylish and comfortable.

Elsa Hosk Daughter Gap Holiday 2023 Ad Campaign
Elsa Hosk poses with her daughter Tuuli in Gap’s Gifted campaign. Photo: Gap

One of the standout pieces is Gap’s new proprietary knit, CashSoft. This innovative fabric offers the luxurious feel of cashmere but is conveniently machine washable, making it a practical choice for the holiday hustle and bustle.

Rola Gap Holiday 2023 Ad Campaign
Rola gets casual in blue jeans for Gap’s 2023 holiday campaign. Photo: Gap

Adding to the cozy vibe are the ’90s-style loose jeans, modeled by Alanis Morissette, which offer a nostalgic yet contemporary look. The campaign also features baggy khakis and matching plaid pajama sets, perfect for family gatherings or intimate holiday evenings.

Diana Gordon Gap Holiday 2023 Ad Campaign
Singer Diana Gordon wears denim in Gap holiday 2023 advertisement. Photo: Gap

The campaign is set to make waves across various media platforms, including digital and out-of-home advertising. And for more inspiration, check out H&M’s holiday campaign featuring modern designs.

Radhi Devlukia and husband Jay Shetty get cozy in knits for Gap's new holiday campaign.
Radhi Devlukia and her husband Jay Shetty get cozy in knits for Gap’s new holiday campaign. Photo: Gap

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