Gap has officially kicked off the holiday season with its 2023 advertising campaign, aptly named “Gifted.” This campaign leans into the spirit of originality and authenticity. The campaign features a star-studded lineup that includes Grammy-Award-winning musician Alanis Morissette, body-positive model Sabina Karlsson and her family, and Swedish model Elsa Hosk with her daughter Tuuli.
Gap Holiday 2023 Campaign
They’re joined by folk artist Diana Gordon, cookbook author Radhi Devlukia, her husband, podcaster Jay Shetty, and Japanese model and TV personality Rola. The Gap holiday 2023 campaign is a curated selection of the American brand’s holiday essentials designed to make the season both stylish and comfortable.
One of the standout pieces is Gap’s new proprietary knit, CashSoft. This innovative fabric offers the luxurious feel of cashmere but is conveniently machine washable, making it a practical choice for the holiday hustle and bustle.
Adding to the cozy vibe are the ’90s-style loose jeans, modeled by Alanis Morissette, which offer a nostalgic yet contemporary look. The campaign also features baggy khakis and matching plaid pajama sets, perfect for family gatherings or intimate holiday evenings.
The campaign is set to make waves across various media platforms, including digital and out-of-home advertising. And for more inspiration, check out H&M’s holiday campaign featuring modern designs.
