Zoe Kravitz Captivates in YSL Black Opium Perfume Ad

Joanna Elizabeth


Published December 21, 2023

Zoe Kravitz Yves Saint Laurent Black Opium Perfume Ad
Zoe Kravitz stars in the Yves Saint Laurent Black Opium perfume advertising campaign. Photo: YSL Beauty

Yves Saint Laurent’s Black Opium perfume, an essence of bold allure, finds its perfect ambassador in the enigmatic Zoe Kravitz. In the advertising campaign, the scent is presented as a statement of daring individuality. Set against a vivid cityscape, Kravitz embodies the rebellious spirit of the perfume.

Zoe Kravitz for YSL Black Opium Perfume Ad

Zoe Kravitz YSL Black Opium Promo Beauty
Zoe Kravitz captures the essence of YSL’s Black Opium perfume with an intense gaze. Photo: YSL Beauty

Holding the bottle of Black Opium, she is the epitome of modern chic with a fearless attitude. First named the face of Black Opium in 2018, Zoe continues to front the popular scent and even recently appeared in Saint Laurent’s fall ads.

Dressed in a captivating halter neck top paired with leather pants, her look is accentuated by striking tattoos, smoky eyeshadow, and a distinctive cornrow hairstyle adorned with dangling earrings.

The YSL commercial, vibrant and pulsating with energy, brings the essence of Black Opium to life. As “Moth to a Flame” by The Weeknd fills the air, we see Kravitz making a grand entrance into a club. The scene then shifts to her dancing, with the warm and spicy gourmand fragrance enveloping the room in its intoxicating aura.

Yves Saint Laurent Black Opium eau de parfum bottle
A look at the Yves Saint Laurent Black Opium eau de parfum bottle. Photo: YSL Beauty

This visual journey emphasizes the fragrance’s power to transform spaces and moods, a metaphor for the transformative power of the scent itself. Crafted by Nathalie Lorson, Marie Salamagne, Olivier Cresp, and Honorine Blanc, Black Opium is a symphony of contrasting notes, blending the warmth and spiciness of black coffee and vanilla with the delicate softness of white flowers.

This complex composition appeals to the bold and daring woman, ready to embrace her individuality. The bottle, a sleek design with clean, rounded edges and a slightly square structure, sparkles as it captures the light, reflecting the vibrant energy of the fragrance within.

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