Weekend Max Mara heads outdoors for its spring-summer 2021 campaign. Featuring Jean Campbell, images photographed by Angelo Pennetta focus on relaxed designs. Jean eases into the new season, wearing pieces ranging from a trench coat to a cable knit sweater and midi-length skirts. Stylist Anastasia Barbieri accessorizes the looks with printed headscarves and carryall bags. For beauty, Syd Hayes works on hair with natural makeup by Petros Petrohilos. “Going back to our roots: the protagonist of the Spring Summer 2021 brand campaign, modeled by Jean Campbell, has added a new dimension to her lifestyle. Returning back to one’s roots. Away from the chaos of the urban landscape, the new normality calls for nature,” Weekend states.
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