Salvatore Ferragamo taps Italian director Luca Guadagnino to capture its spring-summer 2021 campaign. The Oscar-nominated talent shoots a short film, and in turn, still shots serve as advertisements. Mariacarla Boscono, who also appeared in fall’s campaign, joins Maggie Cheng and Anok Yai for a colorful series. The VIVA slingback F-wedge and top-handle Trifolio bag stand out. Set in Milan, the video pays tribute to Alfred Hitchcock films with suspenseful music and mysterious glances. “We hope this portfolio will entice the onlooker to imagine themselves in this suspensefully chic milieu – and to see themselves wearing Ferragamo as the stars of their own intriguing life stories,” Paul Andrew, Ferragamo creative director states.
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