Salvatore Ferragamo launches its Holiday 2020 campaign called: Unwrapping Joy. Featuring models Ajok Madel, Grace Sharp, and Simon Martyn, festive images juxtapose Christmas cheer with elegant fashion. Photographed by Luca Khouri, the cast poses alongside festive items like sparklers, shimmering garland, and string lights. For Holiday events, the Ferragamo woman wears glittery knits, foulard print scarves, and wide-leg pants. Simon B. Morch works on art direction for the shoot and accompanying film.
Creative director Paul Andrew says, “Because Salvatore Ferragamo is our work, it is also at the heart of our holiday experience – to be part of the design and creation of a hand-made object that is then selected by an individual as a gift that will touch the heart of a loved-one is a great privilege and source of joy.”