Calvin Klein has introduced a fresh chapter in the legacy of its renowned fragrance, Eternity, with the announcement of Idris Elba and his wife, Sabrina Elba, as the new faces of the Eternity Aromatic Essence campaign.
Captured by photographer Mert Alas, the advertising image is a poignant black-and-white portrait that showcases the couple’s intimate bond. In tandem with introducing the Elbas as Calvin Klein faces, the brand has unveiled an updated version of the Eternity eau de parfum bottles for women and men.
Sabrina & Idris Elba for Calvin Klein Eternity Fragrance Ad
For women, the classic fragrance retains its signature blend, with top notes of freesia, mandarin, and sage, complemented by heart notes of white lily, marigold, and narcissus and anchored by base notes of patchouli, sandalwood, and amber.
In a press release, Idris and Sabrina Elba have expressed their excitement about joining the Calvin Klein legacy. They align with the campaign’s theme of timeless and supportive love.
According to the couple, the opportunity to represent Eternity was perfect, symbolizing their real-life bond and shared journey. They emphasized that the campaign mirrors their experiences of loving, supporting, and growing together in a contemporary world.
An accompanying promotional video features the Elbas in a series of sensual poses, underscored by a cover of the song “Fever” performed by FKA Twigs, adding a modern auditory twist to the visual narrative.