AMI Paris Spring 2024: Moments of Nostalgia

Joanna Elizabeth


Published March 1, 2024

AMI Paris Spring 2024 Campaign
AMI Paris gets cinematic for its spring-summer 2024 campaign. Photo: Luis Alberto Rodriguez

AMI Paris has officially unveiled its spring-summer 2024 campaign, drawing significant inspiration from the minimalist aesthetics of the 1990s, a style renowned for its clean lines and uncluttered designs.

The captivating imagery, captured by photographer Luis Alberto Rodriguez within the atmospheric confines of a Parisian studio, intricately weaves elements of suspense and mystery.

AMI Paris Spring/Summer 2024 Campaign

Neutral shades stand out with relaxed silhouettes for AMI Paris' spring-summer 2024 collection.
Neutral shades stand out with relaxed silhouettes for the AMI Paris spring 2024 collection. Photo: Luis Alberto Rodriguez

They are reminiscent of the distinctive cinematic styles of directors David Lynch and David Cronenberg. This artistic choice adds a layer of depth and intrigue, inviting viewers to immerse themselves in the enigmatic world AMI Paris has crafted for this season.

The spring-summer 2024 campaign is distinguished by its stellar cast, featuring top models Julia Nobis, Selena Forrest, Apolline Rocco Fohrer, Saul Symon, Sang Woo Kim, and Zaram Obasi.

Selena Forrest strikes a pose in a pinstriped pantsuit for AMI Paris' spring 2024 campaign.
Selena Forrest strikes a pose in a 90s-style pinstriped pantsuit for AMI Paris’ spring 2024 campaign. Photo: Luis Alberto Rodriguez

This season, the brand emphasizes a range of garments that perfectly balance feminine and unisex appeal, highlighting knit dresses, chic blazers, and striking sequin-embellished pieces alongside alluring mini dresses.

Julia Nobis channels minimalism in knit maxi dress with a silver bag for AMI Paris' spring 2024 campaign.
Julia Nobis channels minimalism in a knit maxi dress with a silver bag for AMI Paris’ spring 2024 campaign. Photo: Luis Alberto Rodriguez

Stylist Carlos Nazario pulls together the coordinating looks of the campaign. For beauty, sleek hairstyles crafted by Benjamin Muller with Adrien Pinault’s understated makeup complement the collection’s elegance.

Notably, the accessories stand out, particularly miniature bags and pieces in metallic hues. Following the success of its cozy winter capsule, AMI Paris’s spring ads continue to highlight elevated clothing.

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