Ray-Ban Updates Its Iconic Wayfarer With Vibrant New Colors

Joanna Elizabeth

/

Published August 18, 2022

/

Updated October 7, 2023

Ray-Ban Summer Colorblock Sunglasses Collection
Ray-Ban launches Summer 2022 Colorblock Glasses collection. Photo: Ray-Ban

Ray-Ban has introduced their Summer Colorblock eyewear collection, which features a vibrant take on the timeless Wayfarer design. The style, which have become a symbol of youth culture, have been reimagined in recent designs.

Ray-Ban Summer Colorblock 2022 Campaign

Ray-Ban Summer Colorblock Wayfarer Sunglasses
The Wayfarer design is featured in Ray-Ban’s Colorblock Summer collection. Photo: Ray-Ban

This updated version is more daring than previous iterations since it features trendy transparent frames in brilliant colors that are reminiscent of summer. The company conceived these one-of-a-kind combinations due to the influence of the vivid hues of digital art.

Related: Chloe Bailey Rocks Ray-Ban Sunglasses at Coachella

Ray-Ban Summer Colorblock Glasses Campaign
A model poses in the Ray-Ban Summer 2022 Colorblock Glasses campaign. Photo: Ray-Ban

Colors include cherry red, vibrant green, sapphire blue, and magenta pink with matching cords. Since the 1960s, the Ray-Ban brand has long had a solid connection to the world of music. A new campaign for the Colorblock collection features models and vibrant artwork, evoking summer fun.

The Ray-Ban Summer Colorblock collection features six color options.
The Ray-Ban Summer Colorblock collection features six color options. Photo: Ray-Ban

The legendary Wayfarer sunglasses were a part of the rock and roll revolution of the 1960s, the art scene of the 1980s, and the hip-hop scene of the 1990s; nevertheless, in 2022, the eyewear company continues to innovate.


Recent Updates

El-Corte-Ingles-Spring-2025

Candice Swanepoel & Alessandra Ambrosio Wow in El Corte Inglés Ad

El Corte Inglés welcomes spring 2025 with a breathtaking campaign featuring supermodels Candice Swanepoel and Alessandra Ambrosio. The former Victoria’s ...
Pucci-Marmo-Spring-2025

Pucci’s Spring 2025 Campaign is Print Perfection

Pucci is making waves with its spring-summer 2025 campaign for the Marmo collection. The images are a vibrant celebration of ...
Lila-Moss-Wildflower-Cases

Lila Moss Puts Her Stamp on Design with Wildflower Cases

Lila Moss steps into the design world with her collaboration, partnering with Wildflower Cases to create a limited-edition phone case ...
HM-Spring-Summer-2025-Campaign

Tyla, FKA Twigs Headline H&M’s Spring 2025 Ad

H&M’s spring-summer 2025 campaign is all about feminine expression with a rebellious twist. Music stars Tyla, FKA twigs, and Caroline ...
Dua-Lipa-YSL-Libre-Leau-Nue

Dua Lipa Stuns in YSL Libre L’Eau Nue Perfume Ad

Yves Saint Laurent Beauty turns up the heat with its campaign for Libre L’eau Nue Parfum de Peau. Starring Dua ...
Camila-Mendes-adidas-Running

Camila Mendes is In Her Running Era with adidas

Camila Mendes is stepping into the fitness world as a new face for adidas Running. The Brazilian-American actress and producer ...