Louis Vuitton Spring 2024 Campaign: New Horizons

Joanna Elizabeth

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Published February 28, 2024

Louis Vuitton Spring 2024 Campaign
Hejia Li showcases a sheer black skirt and white blouse for the Louis Vuitton spring-summer 2024 campaign. Photo: David Sims

Louis Vuitton unveils its spring-summer 2024 campaign, highlighting fluid silhouettes paired with striking graphic elements. The collection, captured by renowned photographer David Sims, showcases the designs of women’s creative director Nicolas Ghesquière.

The Louis Vuitton spring 2024 advertisements star a cast, including the acclaimed actress and Wicked star Cynthia Erivo and models Hejia Li, Ida Heiner, and Loli Bahia, channeling the essence of the brand’s aesthetic.

Louis Vuitton Spring/Summer 2024 Campaign

Ida Heiner models a voluminous jacket and pleated skirt in Louis Vuitton's spring-summer 2024 ad.
Ida Heiner models a voluminous jacket and pleated skirt in Louis Vuitton’s spring-summer 2024 ad. Photo: David Sims

The collection features a range of pieces, from breezy maxi skirts to dynamic color-block jackets, long-sleeve blouses, and distinctive belts, emphasizing a sophisticated yet playful layering technique.

The palette oscillates between vibrant and subdued shades, curated by stylist Marie-Amélie Sauvé, showcasing the collection’s versatility and appeal.

Cynthia Erivo Louis Vuitton Spring 2024 Ad
Actress Cynthia Erivo wears a black dress paired with a monogram print handbag in the Louis Vuitton spring 2024 campaign. Photo: David Sims

Accessories, particularly handbags, are a focal point with the iconic Alma and Dauphine bags, adorned with monogram prints, taking center stage. The latest addition, the GO-14 bag, captivates with its unique textured and quilted leather.

Loli Bahia wears a chic monochrome ensemble with GO-14 bag for Louis Vuitton's spring-summer 2024 advertisement.
Loli Bahia wears a chic monochrome ensemble with a GO-14 bag for Louis Vuitton’s spring-summer 2024 advertisement. Photo: David Sims

Behind the scenes, Lucia Pieroni crafts luminous, dewy makeup looks that complement the collection’s ethereal quality. At the same time, hair stylist Duffy creates tousled hairstyles for the models that resonate with the campaign’s modern aesthetic.

This season, Louis Vuitton continues to set trends, further underscored by the recent announcement of Saoirse Ronan as the new global brand ambassador, solidifying the label’s status in the luxury fashion realm.


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