H&M x Love Stories Hits the Beach for New Swim Collection

Joanna Elizabeth

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Published May 29, 2019

Alanna Arrington appears in H&M x Love Stories Swim campaign
Alanna Arrington appears in H&M x Love Stories Swim campaign

H&M gets ready for the summer season with its new Love Stories collaboration. This marks the two brands second team-up after a lingerie capsule launched in 2018. Called Love Stories Swimclub x H&M, the collection focuses on mix and match beach styles. Inspired by Slim Aarons 1970’s photographs of poolside imagery, the range includes bandeau tops, triangle bikinis and off-the-shoulder one-pieces. Look out for these designs worldwide starting in June 2019. The campaign images star Raquel Zimmermann, Sabina Karlsson and Alanna Arrington.

Related: Kendall Jenner Wears Giambattista Valli x H&M’s Upcoming Collaboration

“It’s a dream to be collaborating with H&M again, offering customers a Love Stories aesthetic at H&M prices. The Love Stories Swimclub x H&M collaboration stays true to our mix’n’match principle and is designed for fun summer holidays – whether you’re relaxing with a cocktail or surfing the waves,” says Marloes Hoedeman, founder of Love Stories.

H&M x Love Stories Swimclub Campaign

Raquel Zimmermann fronts H&M x Love Stories Swim campaign
Raquel Zimmermann fronts H&M x Love Stories Swim campaign
Raquel Zimmermann goes surfing in H&M x Love Stories Swim campaign
Raquel Zimmermann goes surfing in H&M x Love Stories Swim campaign
Bikini from H&M x Love Stories Swim collection
Bikini from H&M x Love Stories Swim collection
The H&M x Love Stories Swimclub collection marks the second collaboration between the two brands
The H&M x Love Stories Swimclub collection marks the second collaboration between the two brands
Sabina Karlsson stars in H&M x Love Stories Swimclub campaign
Sabina Karlsson stars in H&M x Love Stories Swimclub campaign
H&M x Love Stories collaborate on Swim collection
H&M x Love Stories collaborate on Swim collection
The H&M x Love Stories swim collaboration is set to hit stores in June 2019
The H&M x Love Stories swim collaboration is set to hit stores in June 2019
Raquel Zimmermann and Alanna Arrington star in H&M x Love Stories Swim campaign
Raquel Zimmermann and Alanna Arrington star in H&M x Love Stories Swim campaign

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