Italian fashion brand Pinko has tapped top model Mariacarla Boscono as its face, and the results are mesmerizing. Called “Always Pazzesco,” the campaign images showcase Boscono as a vision of poise.
Pinko Fall/Winter 2024 Campaign
She poses against a minimalist studio backdrop, her sleek hairdo and daring red lipstick making a bold statement. Photographer Pablo Di Prima captures Boscono’s sensual and glamorous side as she models an array of statement pieces.
Creative director and stylist Lorenzo Posocco highlights show-stopping items like a leopard print coat, leather jacket, and knit dresses that exude relaxed luxury. Meanwhile, the brand’s iconic Love bag also takes focus, reimagined in oversized versions and super-soft leather with mirrored finish effects.
Crop tops, retro-style jeans, and mini skirts also appear, adding a playful touch to the collection. Lorenzo Barcella works magic on Boscono’s dark tresses to complete the look, while Seiko Nishigori brings a flawless touch with makeup.
The campaign’s accompanying film is set to pulsating beats, showcasing Boscono’s refined poses in motion.
