COS is gearing up for the new season, heading to the studio for its fall-winter 2024 campaign. For fall, sleek silhouettes stand out, featuring top models Mariacarla Boscono, Rianne van Rompaey, Awar Odhiang, and Chu Wong.
COS Fall/Winter 2024 Campaign
The primarily black-and-white imagery, captured through the lens of photographer Karim Sadli, adds a striking simplicity to the fall outfits. At the heart of the fall campaign lies an upgrade of timeless essentials.
Think brushed cashmere turtlenecks, versatile leather tops, and baggy jeans for a mix of relaxation and style. Under the direction of stylist Jane How, accessories also shine. Pillow bags and thin belts become the focal points, adding subtle yet sophisticated touches to each outfit.
Outerwear also gets a fresh spin with the introduction of layered, hooded coats and streamlined shapes, allowing for effortless styling. The autumnal color palette is a subtle mix of dark burgundy, classic black, and camel tones to complete the seasonal look.
Anthony Turner works on the models’ hairstyles to tie the entire aesthetic together, opting for pared-down, effortless looks. Christelle Cocquet’s minimalist makeup perfectly complements Turner’s work, creating a cohesive and understated appeal.
