Miu Miu focuses on Icons for its resort 2021 campaign featuring talent from film, fashion, and music. Kim Basinger, Chloe Sevigny, Storm Reid, Du Juan, Raffey Cassidy, Emma Corrin, and Jordan Kristine Seamón front images captured by Mert & Marcus. Long time collaborator of the brand, Katie Grand, works on art direction and styling for the shoot. Advertisements feature dual portraits in black and white on one side with the other showing a colored image. The Miu Miu woman wears feminine frocks, including tiered skirts, ruffled blouses, and ribbon adorned designs. More casual styles include sneakers, logo embroidered sweatshirts, and sporty stripes.
“Each adds a depth and richness to the Miu Miu universe, new facets. They feature the Pre-Spring 2021 Miu Miu collection, inspired by the paradoxes inherent in femininity, the ability and willingness of women to transform external perceptions of themselves and their own attitude through the fashion they wear,” Miu Miu states.