Miu Miu Fall 2023 Campaign: Mia Goth, Zaya Wade Take the Stage

Joanna Elizabeth


Published July 20, 2023

Mia Goth Miu Miu Fall 2023 Campaign
Mia Goth stars in Miu Miu fall-winter 2023 campaign. Photo: Zoë Ghertner

Miu Miu unveils its fall-winter 2023 campaign, aptly named LIVE! This latest offering parades an assortment of preppy twinsets, chic pencil skirts, and oversized woolen pieces, each beaming with the unmistakable Miu Miu touch.

The Miu Miu fall 2023 campaign flaunts an eclectic ensemble of talent. Leading the crew is Miu Miu’s brand ambassador, Emma Corrin, radiating her signature charm. Joining her are actor Mia Goth, rising star Zhao Jinmai, and models Delilah Belle Hamlin and Annabelle Weatherly. Adding another layer of inspiration is Zaya Wade, an LGBTQ+ advocate and model.

This fall campaign seamlessly blends convention with surprise, echoing Miu Miu’s Arcadie campaign that featured Gigi Hadid and the spring 2023 ads with Kendall Jenner. The LIVE! campaign thus continues Miu Miu’s tradition of shaking up the fashion world, providing another taste of the brand’s fearless creativity.

Mia Goth for Miu Miu Fall/Winter 2023 Campaign

Mia Goth’s return to the Miu Miu stage is another delightful treat. This isn’t Goth’s first Miu Miu rodeo—she graced the brand’s spring 2015 campaign with her enigmatic charm. Goth’s return signals a beautiful full-circle moment for the brand after she walked in the fall 2023 runway show as well.

Emma Corrin for Miu Miu Fall/Winter 2023 Campaign

Emma Corrin Miu Miu Fall 2023 Campaign
Emma Corrin wears glasses in Miu Miu fall-winter 2023 campaign. Photo: Zoë Ghertner

Emma Corrin, fresh off the spring campaign, brings an undeniable appeal to Miu Miu LIVE! Known for captivating audiences on screen, their presence adds another dimension to this fashion experiment. The actor wears eyewear and a bag with a t-shirt, dress, sheer hosiery, and pumps in the imagery.

Zaya Wade for Miu Miu Fall/Winter 2023 Campaign

Zaya Wade Miu Miu Fall 2023 Campaign
Zaya Wade takes the spotlight in Miu Miu fall-winter 2023 campaign. Photo: Zoë Ghertner

Zaya Wade, a model and LGBTQ+ advocate provides yet another facet to the show’s eclectic mix. After walking the fall collection’s runway show, she wears a luxe jacket and pencil skirt set for the Miu Miu fall advertisements.

Miu Miu Fall 2023 Campaign

Delilah Belle Hamlin Miu Miu Fall 2023 Campaign
Delilah Belle Hamlin wears turtleneck sweater in Miu Miu fall-winter 2023 campaign. Photo: Zoë Ghertner

Photographer Zoë Ghertner beautifully captures this stellar lineup. Her images present the cast as if they are on an empty stage, ready to take on the world with Miu Miu’s exquisite knitwear. In a delightful shift of focus, the campaign also shines a spotlight on elements such as stockings and petticoats, taking us on an unexpected journey in fashion.

Ethel Cain Miu Miu Fall 2023 Campaign
Ethel Cain fronts fall 2023 campaign from Miu Miu. Photo: Zoë Ghertner

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