Louis Vuitton Holiday 2023 Campaign: A Whimsical Celebration

Joanna Elizabeth

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Published November 17, 2023

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Updated December 26, 2023

Louis Vuitton Holiday 2023 Campaign
Elegance meets cheer as Mika Schneider and Mathieu Simoneau exchange glances over a trolley of Louis Vuitton gifts for holiday 2023. Photo: Oliver Hadlee Pearch

As the festive season approaches, Louis Vuitton launches the first chapter of its Holiday 2023 campaign, captured by photographer Oliver Hadlee Pearch. Showcasing a captivating blend of tradition and modernity, the advertisements feature models Mika Schneider, Valentina Castro, Aivita Mūze, and Mathieu Simoneau.

It puts a spotlight on the designer brand’s hallmark monogram luggage, sleek handbags, and intricately printed scarves. Alongside charming visuals of gift boxes adorned with red ribbons, these items evoke a sense of timeless elegance and celebration.

Louis Vuitton Holiday 2023 Campaign

A whimsical moment in time, featuring Mika Schneider in chic black attire perched on an oversized clock, with gifts for Louis Vuitton's holiday 2023 campaign.
Mika Schneider poses in chic black attire perched on an oversized clock, with gifts for Louis Vuitton’s holiday 2023 campaign. Photo: Oliver Hadlee Pearch

Following LV’s winter iteration of Horizons Never End and its Baroque-infused cruise 2024 collection, this campaign continues to intertwine the brand’s legacy with contemporary fashion narratives.

The festive attire has a color palette of black and white for a chic spin on the season. In a delightful turn, the maison introduces its iconic mascot, Vivienne, and her playful companion, Teddy, in the Louis Vuitton holiday 2023 campaign.

Joy is in the air with Aivita Mūze in black sunglasses, playfully wrapped in ribbons while clutching a bag for Louis Vuitton's holiday 2023 campaign.
Joy is in the air with Aivita Mūze in black sunglasses, playfully wrapped in ribbons while clutching a bag for Louis Vuitton’s holiday 2023 campaign. Photo: Oliver Hadlee Pearch

Their magical journey is a creative exploration through four inspiring gift selections. This narrative approach adds a touch of whimsy and fantasy to Louis Vuitton’s prestigious image, inviting audiences to delve into a world where fashion meets fairy tales.

Valentina Castro and Aivita Mūze pose in Louis Vuitton holiday 2023 campaign featuring an adventurous spirit.
Valentina Castro and Aivita Mūze pose in Louis Vuitton’s holiday 2023 campaign featuring an adventurous spirit. Photo: Oliver Hadlee Pearch

The latest gift selection features an array of signature women’s bags and leather goods, each piece reflecting the brand’s rich heritage and expert craftsmanship. This selection, highlighted under the festive lights, is a testament to Louis Vuitton’s unwavering commitment to quality and style.


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