Hailey Bieber Levi’s 501 Jeans 2022 Campaign Barbie Ferreira

Levi’s is focusing its 2022 campaign on the 501 style in anticipation of the design’s 150th-anniversary celebration next year. Among those who appear in the photographs are model Hailey Bieber, actress Barbie Ferreira, and DJ Peggy Gou. Pieces feature 90s-inspired trends, such as Levi’s 501 ’90s shorts and loose silhouettes, which were captured in studio portraits for the campaign.

Levi’s 501 Jeans 2022 Campaign

The original 501 is distinguished by a straight leg cut, a red tab on the back pocket, and a button closure in the front. A black and white photograph of Hailey Bieber with her arms outstretched shows her rocking a crop top and relaxed jeans.

Barbie Ferreira Levi's 501 2022 Campaign — Barbie Ferreira poses for Levi’s 501 Jeans 2022 campaign. Photo: Levi’s

Barbie Ferreira appears in another picture wearing a t-shirt with a branded logo and cut-off jean shorts. In another photo, Peggy Gou wears double denim with a jacket and trousers, as well as bright green clog sandals.

Hailey Bieber Levi's 501 — Rocking shorts, Hailey Bieber fronts Levi’s 501 jeans 2022 campaign. Photo: Levi’s

I was inspired to start my YouTube channel because I felt like people didn’t really know me. I felt like it really gave people a look into who I am as a person, instead of the idea of who they think I am in their mind.
Hailey Bieber