Named the 501 ambassador in 2019, Hailey Bieber is back as the face of Levi’s 501 90’s jeans that channel the best of vintage style. For the campaign, the blonde fronts a series of studio images captured by Stevie Dance. She wears a white tank top as well as the jeans in Drew Me In, a medium wash.
Andrew Mukamal styles the shoot with tousled tresses by hairstylist Bryce Scarlett and flawless makeup by Nina Park. The 501 90’s jeans are also available in the Mad Love wash and priced at $98. Sizes range from 23 to 24 with lengths of 30 and 32.
“Finding the perfect pair of jeans can be a process, so it’s easy to pine for those jeans you had back in the day — the ones that seemed to fit just right. Inspired by that vintage mindset, the ’90s 501® jeans are here, with a midrise and just the right amount of bagginess in the leg,” Levi’s shares.