Hailey Bieber Wears Throwback Style With Levi’s 501 90s Jeans

Joanna Elizabeth

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Published December 2, 2021

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Updated October 22, 2023

Hailey Bieber stars in Levi's 501 90s Jeans campaign. Photo: Stevie Dance
Hailey Bieber stars in Levi’s 501 90s Jeans campaign. Photo: Stevie Dance

Named the 501 ambassador in 2019, Hailey Bieber is back as the face of Levi’s 501 90’s jeans that channel the best of vintage style. For the campaign, the blonde fronts a series of studio images captured by Stevie Dance. She wears a white tank top as well as the jeans in Drew Me In, a medium wash.

Andrew Mukamal styles the shoot with tousled tresses by hairstylist Bryce Scarlett and flawless makeup by Nina Park. The 501 90’s jeans are also available in the Mad Love wash and priced at $98. Sizes range from 23 to 24 with lengths of 30 and 32.

Related: Hailey Bieber Models Victoria’s Secret’s Silk Collection

“Finding the perfect pair of jeans can be a process, so it’s easy to pine for those jeans you had back in the day — the ones that seemed to fit just right. Inspired by that vintage mindset, the ’90s 501® jeans are here, with a midrise and just the right amount of bagginess in the leg,” Levi’s shares.

Levi’s 501 90’s Campaign

Levi's celebrates vintage style with 90s 501 jeans. Photo: Stevie Dance
Levi’s celebrates vintage style with 90s 501 jeans. Photo: Stevie Dance
Hailey Bieber rocks tank top and denim in Levi's 501 90s Jeans campaign. Photo: Stevie Dance
Hailey Bieber rocks tank top and denim in Levi’s 501 90s Jeans campaign. Photo: Stevie Dance
Hailey Bieber fronts Levi's 501 90s Jeans campaign. Photo: Stevie Dance
Hailey Bieber fronts Levi’s 501 90s Jeans campaign. Photo: Stevie Dance
Flaunting her abs, Hailey Bieber poses for Levi's 501 90s Jeans campaign. Photo: Stevie Dance
Flaunting her abs, Hailey Bieber poses for Levi’s 501 90s Jeans campaign. Photo: Stevie Dance

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