Lee x H&M Team Up On 90s Inspired Denim

January 21, 2021
LEE x H&M collaborate on sustainable denim.
LEE x H&M collaborate on sustainable denim.

American denim brand Lee and Swedish fashion giant H&M join forces on a new collaboration. Set to hit stores and online on January 28th, designs include sustainability ranging from production to fabric. The campaign features activists, models, and artists like Zinnia Kumar, Alima Lee, Deba, Peter Dupont, and Avery Ginsberg. This line features 90s inspired jeans, denim corsets, recycled cotton tees, and overalls that go great with resort wear for women. Denim free cotton made from renewable fibers as well as water-saving dyes offers an eco-friendly process.

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“We just loved working with Lee to push for change. A change for more sustainable and circular denim garments. We looked at every detail and challenged each other in a positive way. It’s also amazing to work with Lee’s iconic designs and give them a bit of our flavor, for H&M denim lovers around the world,” says Jon Loman, designer at H&M.

LEE x H&M Campaign

Zinnia Kumar stars in LEE x H&M campaign.
Zinnia Kumar stars in LEE x H&M campaign.
Ailma Lee fronts LEE x H&M campaign.
Ailma Lee fronts LEE x H&M campaign.
Avery Ginsberg appears in LEE x H&M campaign.
Avery Ginsberg appears in LEE x H&M campaign.
Deba stars in LEE x H&M campaign.
Deba stars in LEE x H&M campaign.
Peter Dupont poses for LEE x H&M campaign.
Peter Dupont poses for LEE x H&M campaign.

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