Winnie Harlow Takes a Leap in PUMA Fashion Rebels Campaign

Winnie Harlow hits the streets for PUMA’s Fashion Rebels collection campaign. The Canadian model rocks three styles made for rule-breakers. First named an ambassador in June 2020, she continues to model for the sportswear brand in 2021. The recently launched Hedra and Eris silhouettes join the Kyron sneakers. Winnie poses at an outdoor cafe or sidewalk in sleek black ensembles. These modern designs find influence in PUMA’s archive designs and get updated with unique details such as suede and mesh. “I’m always looking for ways to merge streetwear with runway looks,” says Winnie Harlow. “The Fashion Rebels collection is perfect for that!