Chanel announced that Jennie of BLACKPINK would be the face of its Coco Crush fine jewelry line late last year. Recently released, ‘Some Encounters You Wear Forever’ is a campaign and a short film featuring the K-pop star. Photographer Karim Sadli captured print advertisements where Jennie poses against a studio backdrop.
Chanel Coco Crush Fine Jewelry 2022 Campaign
Charlotte Collet styles the shoot with makeup by Stephane Marais and hair by Damien Boissinot. Manicurist Elsa Durrens also works on nails. Aside from the brand ambassador, the video also features models Giedre Dukauskaite, Adesuwa Aighewi, Cristiano Palmerini, and Matthew Bell.
The cast can be seen talking on old-fashioned pay phones throughout the film while a tranquil song plays in the background. Each piece of the jewelry line’s quilted designs is crafted from 18K gold and encrusted with sparkling diamonds.
Jennie can be seen sporting a variety of pieces from the collection, including earrings, rings, necklaces, and bracelets. Previously, the singer appeared in advertisements for the fashion house’s Coco Neige collection, released in 2021.
“Recreating the quilted motif, an emblem of the House since 1955, clean and even incisions crisscross the soft, curved surface of COCO CRUSH creations. A collection that combines strength and delicacy, simplicity and density, softness and rigor.”Chanel