See More Photos of Jennie in Chanel’s Coco Crush Jewelry

Joanna Elizabeth

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Published February 7, 2022

Jennie Chanel Coco Crush Fine Jewelry Campaign Face
Jennie stars in Chanel Coco Crush Fine Jewelry campaign. Photo: Karim Sadli

Chanel announced that Jennie of BLACKPINK would be the face of its Coco Crush fine jewelry line late last year. Recently released, ‘Some Encounters You Wear Forever’ is a campaign and a short film featuring the K-pop star. Photographer Karim Sadli captured print advertisements where Jennie poses against a studio backdrop.

Chanel Coco Crush Fine Jewelry 2022 Campaign

Charlotte Collet styles the shoot with makeup by Stephane Marais and hair by Damien Boissinot. Manicurist Elsa Durrens also works on nails. Aside from the brand ambassador, the video also features models Giedre Dukauskaite, Adesuwa Aighewi, Cristiano Palmerini, and Matthew Bell.

Related: Jennie of BLACKPINK Layers Up for Chanel ‘Coco Neige’ Campaign

Jennie Blackpink Coco Crush Fine Jewelry Ad Campaign
BLACKPINK’s Jennie fronts Chanel Coco Crush Fine Jewelry campaign. Photo: Karim Sadli

The cast can be seen talking on old-fashioned pay phones throughout the film while a tranquil song plays in the background. Each piece of the jewelry line’s quilted designs is crafted from 18K gold and encrusted with sparkling diamonds.

Jennie of BLACKPINK poses in Chanel Coco Crush fine jewelry.
Jennie of BLACKPINK poses in Chanel Coco Crush fine jewelry.

Jennie can be seen sporting a variety of pieces from the collection, including earrings, rings, necklaces, and bracelets. Previously, the singer appeared in advertisements for the fashion house’s Coco Neige collection, released in 2021.

Jennie Phone Rings Chanel Coco Crush Jewelry
Taking a phone call, Jennie models rings from Chanel Coco Crush jewelry collection.

“Recreating the quilted motif, an emblem of the House since 1955, clean and even incisions crisscross the soft, curved surface of COCO CRUSH creations. A collection that combines strength and delicacy, simplicity and density, softness and rigor.”

Chanel
Jennie of BLACKPINK wears necklace and ear cuffs from Chanel Coco Crush fine jewelry collection
Jennie of BLACKPINK wears necklace and ear cuffs from Chanel Coco Crush fine jewelry collection.
Chanel Coco Crush Necklace in 18K BEIGE GOLD set with a single diamond.
Chanel Coco Crush Necklace in 18K BEIGE GOLD set with a single diamond.
Jennie Bracelets Chanel Coco Crush Fine Jewelry
Jennie became a Chanel ambassador in 2021.
Chanel taps Jennie for its Coco Crush fine jewelry collection
Chanel taps Jennie for its Coco Crush fine jewelry collection.
Chanel Coco Crush mini rings
Chanel Coco Crush mini rings.
Jennie face Chanel Coco Crush fine jewelry rings
Ready for her closeup, Jennie of BLACKPINK fronts Chanel Coco Crush fine jewelry collection.

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