H&M drops its highly anticipated fall-winter 2024 campaign. This season’s impressive cast includes a diverse and talented group of individuals from music and fashion. Brat singer Charli XCX headlines the advertisements, along with other stars.
H&M Fall/Winter 2024 Campaign
Photographed by Sam Rock, the cast also includes Lila Moss, Loli Bahia, Bibi Breslin, Sage Elsesser, Wali Deutsch, Arca, Ajus Samuel, Okay Kaya, Alewya, Sega Bodega, and Lux Gillespie.
Inspired by the eclectic fashion of decades past, the collection is a masterful blend of contrasting styles. From dazzling party dresses that shine like diamonds to faux fur jackets that exude luxury and loose-fitting suits that redefine sophistication.
The color palette is a rich mix of autumnal hues, with earthy tones of brown, oxblood, and green, perfectly balanced by the timelessness of black and white.
Accessories are equally impressive, with studded loafers, understated jewelry, and statement belts, adding the perfect finishing touches to each look.
According to Jörgen Andersson, Creative Director at H&M, “The A/W 2024 collection is all about the joy of great fashion. Music is an area where experimentation, individuality, and flair have always thrived, so it makes perfect sense for H&M to be paying tribute to the intersection between style, sound, and self-expression.”
