Hermès is kicking off its fall-winter 2024 campaign with a bold statement. The result is striking visuals, juxtaposing timeless black and white images with vibrant, colorful tears that spotlight the luxe accessories.
Hermès Fall/Winter 2024 Campaign
At the heart of the campaign is the tagline “Seek the Orange,” a nod to the brand’s signature color, which has become synonymous with luxury. The images, captured through the lens of Julien Martinez Leclerc, feature models He Cong and Ella Mccutcheon.
Stylist Rae Boxer highlights the house’s stunning accessories. They range from delicate silk scarves to sleek leather bags and dazzling necklaces. Each piece shows Hermès’ unwavering devotion to craftsmanship and attention to detail.
The brand’s heritage is proudly on display, with equestrian references, intricate mosaics inspired by the Faubourg Saint-Honoré flagship floor, and lush, blooming gardens all making an appearance.
Meanwhile, hairstylist Stephane Lancien and makeup artist Christelle Cocquet work magic, crafting sleek, polished looks that perfectly complement the designs.
