With a countryside aesthetic, H&M taps models and actors for its fall-winter 2021 campaign. Previous Mustapha, Olivia Vinten, Lily Newmark, and more head outdoors for the images which channel gorpcore practicality. Described as an acronym for the phrase ‘Gold Ol’ Raisins and Peanuts,’ it celebrates adventure and hiking style with streetwear appeal.
The fall-winter collection hits stores and online beginning on September 16th. Conscious designs made from organic and recycled fabrics appear in the outdoor shots. A color palette embraces earthy tones like olive green, clay beige, and ecru.
A standout of the season is definitely outerwear. Taking the spotlight in the new season are a waterproof anorak, padded vest, and puffer jackets take the spotlight.
H&M Fall/Winter 2021 Campaign
“I love the duality of this collection; we wanted to bring the practical elements of outdoor gear to our trend-focused customers. Even with the charming nostalgic references, there’s a feeling of bold, newness.”Maria Östblom, Head of Design for Womenswear at H&M