Recycled materials are front and center in H&M’s fall fashion 2020 campaign. Models Sara Blomqvist, Amie Jeng, and Adela Stenberg pose for these sun-drenched images. A color palette of off-white, as well as classic black, makes for versatile looks. Lace dresses, jacquard styles, and recycled wool stand out for autumn. These designs came from a mix of PET bottles, old garments, and surplus materials. Trending for fall are long coats in addition to romantic dresses. Taking on vintage aesthetics, puff sleeves, as well as ruffles, make a statement. Look out for H&M’s autumn collection in stores and online starting on September 10th.
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