Hedvig Palm Suits Up in H&M x Giuliva Heritage Campaign

Hedvig Palm stars in Giuliva Heritage x H&M campaign.
Hedvig Palm stars in Giuliva Heritage x H&M campaign.

H&M’s latest collaboration pairs with Italian fashion brand Giuliva Heritage. Famous for their chic tailoring, founders Margherita Cardelli and husband Gerardo Cavaliere’s signatures focus on menswear silhouettes and suiting. Model Hedvig Palm poses in campaign images wearing these elegant designs. Set to be released in select stores and online on September 3rd, pieces are made from sustainable materials in neutral hues.

Related: Malaika Holmen Models Outdoors in Sandra Mansour x H&M Collaboration

Giuliva Heritage x H&M Campaign

H&M teams with Italian fashion brand Giuliva Heritage on clothing collaboration.
H&M teams with Italian fashion brand Giuliva Heritage on clothing collaboration.

We are thrilled to collaborate with fine tailoring experts Giuliva Heritage. Inspired by classic menswear designs, both our teams were excited to create accessible and timeless pieces for the modern woman. With H&M’s conscious fabrications and Giuliva Heritage’s enduring designs, we’ve created long lasting pieces that we hope our customers will pass down from generation to generation.”

Maria Östblom, Head of Design Womenswear at H&M
Hedvig Palm models suiting in Giuliva Heritage x H&M campaign.
Hedvig Palm models suiting in Giuliva Heritage x H&M campaign.
Giuliva Heritage x H&M create a collaboration with sustainable materials.
Giuliva Heritage x H&M create a collaboration with sustainable materials.
Suiting separates stand out in Giuliva Heritage x H&M collaboration.
Suiting separates stand out in Giuliva Heritage x H&M collaboration.
Tailoring takes the spotlight in Giuliva Heritage x H&M campaign.
Tailoring takes the spotlight in Giuliva Heritage x H&M campaign.

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