Hermès Journeys From Paris to New York for Summer 2024

Joanna Elizabeth

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Published July 10, 2024

He Cong Hermes Summer 2024 Campaign
He Cong appears in Hermès spring-summer 2024 campaign. Photo: Craig McDean

Hermès’ spring-summer 2024 campaign, “Faubourg Calling,” brings the refined spirit of 24 Faubourg Saint-Honoré to the dynamic streets of Madison Avenue, New York City. Captured by Craig McDean, this campaign features models He Cong and Amanda Murphy, who exude sophistication in a series of playful advertisements.

Hermès Spring/Summer 2024 Campaign

Amanda Murphy walks in New York City for the Hermès spring-summer 2024 campaign.
Amanda Murphy walks in New York City for the Hermès spring-summer 2024 campaign. Photo: Craig McDean

The visuals are enhanced with whimsical stickers that celebrate to top designer brand’s equestrian heritage, showcasing iconic printed scarves and luxurious leather goods. Stylist Rae Boxer blends classic elegance with contemporary design, highlighting tailored leather jackets, chic sandals, silk scarves, riding gloves, and structured bags.

Whimsical stickers decorate the Hermes spring-summer 2024 ad campaign.
Whimsical stickers decorate the Hermès spring-summer 2024 ad campaign. Photo: Craig McDean

The campaign reflects Hermès’ dedication to timeless craftsmanship. The rich, burgundy tones of long coats and the contrasting black leather jackets are complemented by the colorful patterns of Hermès’ renowned scarves.

Nodding to its equestrian heritage, Hermès unveils spring-summer 2024 collection.
Nodding to its equestrian heritage, Hermès unveils its spring-summer 2024 collection. Photo: Craig McDean

Boots, saddles, and horses subtly interweave the brand’s storied past with its current aesthetic. Hair stylist Jimmy Paul and makeup artist Francelle Daly enhance the models’ looks with polished hairstyles and understated makeup.

Modeling a lightweight coat, He Cong appears in Hermès' spring-summer 2024 ad.
Modeling a lightweight coat, He Cong appears in Hermès’ spring-summer 2024 ad. Photo: Craig McDean

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