Gucci adds a unique spin to a new handbag campaign celebrating its signature styles. The Gucci Beloved Talk Show is a late-night presentation hosted by James Corden. Stars of film, music and sports appear in images captured by Harmony Korine. The cast of Dakota Johnson, Sienna Miller, Serena Williams, Diane Keaton, Harry Styles, and Awkwafina are all smiles. Going back to the classic late-night look, a short film also includes a glimpse backstage. Famous handbags like the Dionysus, Gucci Horsebit 1955, and Jackie 1961 stand out.
“We went back in time, to the original TV talk shows, where the protagonist is the bag itself, the big star. Very often these creations are named after influential women who conditioned the habits and customs of many,” says Creative Director Alessandro Michele about the new campaign.