Gucci is ready for bath time with the release of its Hollywood Forever 2021 sunglasses campaign. Photographed by Harmony Korine, models take lush bubble baths while wearing crystal-embellished shades. With retro-inspired stylings, sunglasses range from cat-eyes to rectangular frames and heart-shaped swoops.
Korine also directs a short film featuring models having a playful time in a gigantic bubble bath. Designed by Alessandro Michele, the Hollywood Forever collection was initially launched in 2017. Customers can exclusively shop these designs at Gucci’s website for the next two weeks.
“Bold contours and exaggerated volumes define the new metal and acetate styles including a cat-eye silhouette reimagined with sharp corners and spoked edges, heart-shaped lenses, and a classic round design revisited with an oversize front,” Gucci shares.