Gucci Celebrates Iconic Stanley Kubrick Movies With ‘Exquisite’ Campaign

August 26, 2022
Gucci Fall 2022 Campaign
Gucci unveils fall-winter 2022 Exquiste campaign. Photo: Mert & Marcus

As inspiration for its Exquisite fall-winter 2022 campaign, the Italian luxury house Gucci looks to the films of director Stanley Kubrick. The images feature scenes from iconic movies such as “The Shining,” “2001: A Space Odyssey,” “Eyes Wide Shut”, and “A Clockwork Orange.”

Gucci Exquisite Fall/Winter 2022 Campaign

Mert & Marcus are responsible for photographing the models that appear in the advertisements. Creative director Alessandro Michele is a fan of the groundbreaking filmmaker, and the designer noted that he often thinks of his collections in cinematic terms.

Gucci Exquiste Campaign 2022
The Gucci Exquiste campaign captures scenes from Stanley Kubrick movies. Photo: Mert & Marcus

The ‘Exquisite’ campaign is my tribute to cinema and to one of its brightest maestros, Stanley Kubrick. A philosophic filmmaker who, better than others, emanated the magic of that inextricable knot through which cinema exudes life and magnifies it. I’ve always admired Kubrick’s remarkable capacity in tackling very different subjects. His experimental drive goes beyond any possible categorization.

Alessandro Michele
Gucci Exquiste Campaign Eyes Wide Shut
Wearing jewelry, a model poses in a Eyes Wide Shut scene for the Gucci Exquisite campaign. Photo: Mert & Marcus

In one image, a model appears alongside the famous twins of “The Shining,” wearing a lace top, a belted skirt, and brown boots. Another picture shows a model channeling a scene from 2001: A Space Odyssey while wearing a green gown with ruffles.

Gucci Exquisite 2001 Space Odysessy Campaign
A model wears a green gown in the Gucci Exquisite fall-winter 2022 campaign. Photo: Mert & Marcus

In a different photograph, the model is seen donning a coat made of faux fur, accessorized with multiple layers of jewelry, while posing next to mask figures from the film Eyes Wide Shut. Christopher Simmonds does art direction for the project, and Thomas De Kluyver and Paul Hanlon are responsible for the models’ hair and makeup, respectively. For more of the brand, check out the new Gucci Attache bags.

Gucci Exquisite The Shining Twins
A scene from The Shining provides inspiration for the Gucci Exquisite campaign. Photo: Mert & Marcus

With thanks to University of the Arts London, home of the Stanley Kubrick Archive, Warner Bros. Consumer Products, and the Stanley Kubrick Film Archives.

2001: A SPACE ODYSSEY and all related characters and elements © & ™ Turner Entertainment Co. A CLOCKWORK ORANGE, BARRY LYNDON, EYES WIDE SHUT, THE SHINING and all related characters and elements © & ™ Warner Bros. Entertainment Inc. (s22)

Replicas of the original costume designs curated by Milena Canonero and Charlotte Walter. 

Gucci Fall 2022 Bag Campaign
Gucci spotlights handbags for Exquisite fall-winter 2022 campaign. Photo: Mert & Marcus

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