Gucci’s Blondie Bag Takes Over New York City

Joanna Elizabeth


Published May 26, 2022


Updated February 28, 2023

Gucci Blondie Bag Spring 2022 Campaign
Gucci unveils Gucci Blondie handbag spring-summer 2022 campaign. Photo: Angelo Pennetta

Gucci celebrates New York City with the launch of its new Gucci Blondie bag campaign, which was initially introduced in conjunction with the brand’s Love Parade spring-summer 2022 collection. Alessandro Michele, the creative director of the house, envisioned an accessory that would be round and refined, with the interlocking G motif in a circular shape.

Gucci Blondie Bag Spring/Summer 2022 Campaign

Models appear in photographs taken by Angelo Pennetta wearing a variety of color options, including emerald green, a monogram print, and traditional black. Well-known landmarks in New York City, such as Radio City Music Hall and The Guggenheim, stand out in the images. The shoot also features a short film set to the groovy tunes of Amanda Lear’s ‘Follow Me’.

Related: Sporty Luxe | See the adidas x Gucci Lookbook

Gucci Blondie Bag Monogram Canvas Print
Model wears Gucci Blondie bag in monogram canvas print. Photo: Angelo Pennetta

As an ode to the city that never sleeps, the new Gucci Blondie collection is revealed in a film captured by Angelo Pennetta across New York. Impromptu moments of heritage are set in motion as city-goers clad in Gucci Love Parade looks and Blondie bags visit Manhattan’s most celebrated landmarks. Reflecting the dynamism of the Gucci Blondie persona as well as the House’s approach to time, the selection features unique shapes, each defined by a rounded and refined Interlocking G emblem originally introduced in 1971.

Gucci Blondie Bag Emerald Green
The Gucci Blondie bag comes in emerald green. Photo: Angelo Pennetta

Christopher Simmonds also works on the art direction for the shoot. Relaxed pantsuits, elegant dresses, and the Gucci Blondie are some of the fashionable items that models wear while strutting around the city with confidence.

Gucci Blondie Bag New York City
Gucci sets Gucci Blondie handbag spring-summer 2022 campaign in New York City. Photo: Angelo Pennetta
Gucci Blondie Bag 2022 Campaign
An image from the Gucci Blondie bag spring-summer 2022 campaign. Photo: Angelo Pennetta
Model Pantsuit Gucci Blondie Bag
A model suits up with the Gucci Blondie bag. Photo: Angelo Pennetta
Gucci Blondie Bag Suede
Gucci Blondie bag spring-summer 2022 campaign features suede style. Photo: Angelo Pennetta

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