Camille Miceli, the new artistic director of Pucci, debuted her first collection with the fashion house by releasing La Grotta Azzurra, which features designs that were vibrant and full of color. Vittoria Ceretti, an Italian model, is featured in the campaign photographed by Lachlan Bailey on location in Capri.
Pucci La Grotta Azzurra 2022 Campaign
The brunette relaxes in Pucci’s signature caftans as well as bra tops and high-waisted trousers, all while being styled by Emmanuelle Alt. Some images channel 1960s glamour while others show more modern looks with a hint of the past. Layered jewelry, in addition to statement hats, accessorize the outfits.
This first destination along the new journey, ‘La Grotta Azzurra’, sources its inspiration from Capri. A rich haven dear to Emilio Pucci and anchored in the history of the House. Capri, as a symbol of celebration, color, joie de vivre and Italian Dolce Vita, what better way to bring this magnificent tale to life? Short or long caftans and kimonos are made of supple, fluid materials: cotton voile, silk chiffon, drill, stretch jerseys, toweling… It’s the ultimate simplicity in sophistication.Pucci
Putting the finishing touches on her look, hairstylist Damien Boissinot works on her tresses while makeup artist Christelle Cocquet applies a sun-kissed glow. Piergiorgio Del Moro handles casting, and Al Dente Paris works on the creative direction for the shoot.