In a campaign for Gloria Vanderbilt Jeans, actress Priyanka Chopra will take over as the brand’s new face. She is the iconic denim brand’s first-ever celebrity face since the 1990s. Vanderbilt was known as a fashion pioneer of the 1970s, and the star found inspiration in the trailblazing roots of the company.
Gloria Vanderbilt Jeans Fall 2022 Campaign
The photographs show that Priyanka Chopra favors the combination of a good boot cut with mid-rise flare jeans that give the impression that she has legs for days. The fact that it is cut in such a way that one can wear it with anything, from high heels to wedges, and even button-up shirts and sweaters, is one of the many advantages of this design.
The slogan “I Have Needs. Fit Them” serves as the driving force behind Gloria Vanderbilt’s campaign. The slogan’s purpose is to inspire and motivate women to go after what they want while emphasizing their needs more.
Additionally, it highlights the well-known Amanda jean, which is one of the first few original jean fits offered by the brand. Priyanka Chopra can also be seen in a short film with close-up shots of the denim styles set to high-energy music.