Gigi Hadid Lightens Up Jacquemus Fall 2023 Ad Campaign

Joanna Elizabeth


Published September 6, 2023

Gigi Hadid Jacquemus Face Fall 2023 Campaign
Gigi Hadid stars in Jacquemus fall 2023 campaign. Photo: Johnny Dufort

When style continuously takes on new forms, Gigi Hadid serves as the face of Jacquemus‘ playful fall 2023 campaign. Aptly named Le Chouchou, the collection takes you on a fashion journey. The designs feature a nod to the ever-graceful Princess Diana with an 80s aesthetic.

Gigi Hadid for Jacquemus Fall 2023 Campaign

Posing in a tub with bubbles, Gigi Hadid fronts the Jacquemus fall-winter 2023 campaign.
Posing in a tub with bubbles, Gigi Hadid fronts the Jacquemus fall-winter 2023 campaign. Photo: Johnny Dufort

Photographer Johnny Dufort collaborates with stylist Ursina Gysi, crafting images that resonate beyond the frame. In the Jacquemus fall 2023 campaign, Gigi strikes poses that rewrite the norms, such as her debut in a ball-shaped dress that defies gravity.

Gigi Hadid Jacquemus Silver Ball Fall 2023 Ad Campaign
The blonde beauty wears a silver ball dress while accessorizing with a water hose for Jacquemus’ fall ad campaign. Photo: Johnny Dufort

Another standout: an off-the-shoulder dress with polka dots accentuated by mutton-chop sleeves, playing a daring game with proportion. It”s a statement challenging the traditional fabric of elegance.

Gigi Hadid gets playful in an oversized ball design.
Gigi Hadid gets playful in an oversized ball design. Photo: Johnny Dufort

Gigi’s allure transcends the usual. In one intriguing photograph, she reclines in a round tub, bubbles frothing around her like a glass of champagne topped with a single cherry. Another frame zeroes in on her face, adorned by a circular headpiece, adding a sculptural element to the campaign.

Gigi Hadid Jacquemus Dress Fall 2023 Ad
Gigi Hadid models a polka dot print dress for the fall 2023 campaign from Jacquemus. Photo: Johnny Dufort

This season, Gigi isn’t just gracing Jacquemus; she’s also the face of Versace and BOSS. Yet, it’s here in the Le Chouchou collection that she engages in a playful yet polished dance with the camera.

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