Hermès Fall 2023 Campaign: A Timeless Heritage

Joanna Elizabeth

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Published September 6, 2023

Hermes Fall 2023 Campaign
Raquel Zimmermann stars in Hermès fall-winter 2023 campaign. Photo: Nathaniel Goldberg

As the leaves begin to turn, so does the world of fashion, unveiling its treasures for the cooler seasons. This year, Hermès debuts its fall-winter 2023 campaign featuring none other than leading model Raquel Zimmermann.

Captured through the lens of Nathaniel Goldberg, the advertisements highlight Hermès’ iconic offerings. Printed scarves seem to sway in the wind, leather bags beckon with a tactile allure, and tailored jackets command attention without uttering a word.

Hermès Fall/Winter 2023 Campaign

Hermes Fall 2023 Bag Ad Campaign
Spotlighting its equestrian heritage, Raquel Zimmermann poses alongside a horse in the Hermès fall 2023 campaign. Photo: Nathaniel Goldberg

Styled by Rae Boxer, the Hermès fall 2023 campaign uses a palette that mirrors the richness of the season. Colors like red, orange, and green emerge not just as shades but as the emotional undertones of autumn itself. Klervia Gabaud, the shoot’s art director, orchestrates this visual symphony.

Hermès features an all-red look in its fall-winter 2023 campaign.
Hermès features an all-red look in its fall-winter 2023 campaign. Photo: Nathaniel Goldberg

The mood is one of quiet luxury, a theme picked up and quietly amplified by Stephane Lancien’s hair styling and Karim Rahman’s understated makeup. This aesthetic harks back to Hermès’ roots—born as a harness workshop in Paris, the handbag brand has always mixed sophistication with practicality.

Chic tailoring stands out in the fall ad campaign from Hermès.
Chic tailoring stands out in the fall ad campaign from Hermès. Photo: Nathaniel Goldberg

If you’re interested in more fall offerings, you might want to take a look at Loro Piana’s autumn campaign. Raquel Zimmermann also fronts the latter brand’s imagery, showing her longevity.


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