Florence Pugh, ROSÉ Stun in Tiffany & Co.’s Lock Jewelry

Joanna Elizabeth


Published August 2, 2023

Tiffany Lock 2023
A look at the new Tiffany Lock campaign. Photo: Tiffany & Co.

Tiffany & Co., the legacy jewelry brand, unveils a new campaign with its Tiffany Lock 2023 collection. Spearheading the campaign are Tiffany & Co.’s notable house ambassadors: Florence Pugh, ROSÉ of BLACKPINK, and Nancy Ajram, each embodying the spirit of the collection in their unique ways.

It’s a line symbolizing unbreakable bonds, inspired by an archival padlock from 1883. The collection includes an assortment of pendants, rings, earrings, and bracelets that echo the language of everlasting love. This sentiment is seamlessly woven into the fabric of Tiffany’s heritage, as seen in the Tiffany Lock motif that has been a brand signature for over a century.

Florence Pugh for Tiffany & Co. Tiffany Lock Campaign

Florence Pugh Tiffany Co Lock 2023 Jewelry Campaign
Florence Pugh stars in Tiffany & Co. Tiffany Lock 2023 campaign. Photo: Tiffany & Co.

Making her debut as a newly appointed ambassador for Tiffany & Co. is actress Florence Pugh, renowned for her captivating performances on the silver screen. Marking a significant departure from her typically blonde look, the actress sports a striking buzz cut.

It’s an unexpected accompaniment to the studded diamond earrings and an array of rings she dons from the collection. This collaboration follows her dramatic stint in recent Valentino Beauty advertisements.

ROSÉ for Tiffany Lock Campaign

Rose Blackpink Tiffany Co Lock 2023 Jewelry Campaign
ROSÉ of BLACKPINK shines in Tiffany & Co.’s Tiffany Lock 2023 campaign. Photo: Tiffany & Co.

Returning to the fold is BLACKPINK’s ROSÉ, a Tiffany & Co. ambassador since 2021. She pairs her elegant white outfit with statement hoop earrings and rings, echoing her previous collaboration with the Tiffany Lock campaign earlier this year and her stint as the cover star of ELLE Korea.

Nancy Ajram for Tiffany Lock Campaign

Nancy Ajram Tiffany Co Lock 2023 Jewelry Campaign
Singer Nancy Ajram appears in Tiffany Lock campaign for 2023. Photo: Tiffany & Co.

Lebanese singer Nancy Ajram brings a touch of sartorial chic to the campaign as she styles layered bracelets and a pendant necklace with a crisp white suit jacket. The images feature the ambassadors against minimalist backdrops, letting the intricate designs of the expanded Tiffany Lock collection take center stage.

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