With its fall-winter 2022 campaign, Fendi offers both strength and softness with images captured by Craig McDean. Bella Hadid, Victoria Fawole, Steph Shiu, Julia Nobis, and Rayssa Medeiros are models included in the cast. Previous to this, Bella was featured alongside her sister Gigi in the advertisements for the Italian fashion brand’s spring 2017 collection.
Fendi Fall/Winter 2022 Campaign
This season, the designs of Kim Jones, Silvia Venturini Fendi, and Delfina Deletrez Fendi take place against minimal backdrops. The artistic director of couture and womenswear is Jones, and Venturini and Deletrez Fendi are the artistic directors of accessories and jewelry, respectively. Bella can be seen wearing an item with a sheer design and a branded wrist bag in one of the shots.
Related: Bella Hadid Strips Down for Balenciaga Fall 2022 Campaign
In another photograph, Julia Nobis can be seen carrying a bag that matches her tailored shirt, which features corset-inspired detailing. Meanwhile, three models can be seen wearing pastel-colored outfits that include gloves and ruffled accents. Melanie Ward and Ellie Grace Cumming were responsible for styling the shoot. Don’t forget to see Bella model for Balenciaga x adidas.
Refracting the past through a distinctly contemporary lens. For the Fall/Winter 2022 runway collection, Kim Jones explores and reworks iconic house signatures with a fresh perspective, giving life to the striking combination of strength and softness that is deeply rooted in Fendi’s DNA.
Fendi
Anthony Turner and Peter Philips were responsible for the hair and makeup, respectively. Julien Pujol also directs the fall campaign film, showcasing the season’s key pieces in motion like the Fendi Baguette, Fendigraphy, and Fendi First.
